The Future of Demand Generation and B2B Marketing with Joseph Poschel

In our most recent episode of Demand Gen Studio, we had the privilege of sitting down with Joseph Poschel, Lifecycle Mar …

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4 min read
Nov 21, 2024

Brand Perception & Conveying Value in B2B Marketing with Simone Corpora

In our most recent episode of Demand Gen Studio, we had the privilege of sitting down with Simone Corpora, a B2B Paid Me …

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4 min read
Oct 14, 2024

B2B vs B2C Marketing, Measuring ROI, & More with Harrison Han

In our most recent podcast episode of Demand Gen Studio, we had the privilege of delving into the experiences and insigh …

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3 min read
Aug 12, 2024

Demand Gen Studio Guest: Britany Carter, KOPIS

In the world of B2B marketing, navigating through the evolving landscape can often feel like uncharted territory. Howeve …

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2 min read
Jul 15, 2024

From Chatbot to Content Hero: Training ChatGPT for Content Marketing

Discover how to leverage ChatGPT as a content marketing tool and some tips and tricks to stay on brand.

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5 min read
Jun 3, 2024

Unveiling the Implications of Content Hub for B2B Marketers

Discover how leveraging Hubspot's Content Hub can transform B2B marketing strategies and drive business growth.

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3 min read
May 1, 2024

Paid Search Campaign Types that Every B2B Marketer Need to Know

The ultimate goal of business-to-business marketing is to convert other businesses into your customers. Generally, paid …

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5 min read
Mar 25, 2022

LinkedIn Ads Essentials for B2B Marketers

Finding the right audience for all your online marketing endeavors is essential for a business-to-business brand. Otherw …

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10 min read
Jan 10, 2022

Why CRM Implementations Fail

Did you know, up to 50% of CRM implementation projects fail? That’s a staggering number for an initiative where you migh …

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11 min read
Dec 16, 2021