From Chatbot to Content Hero: Training ChatGPT for Content Marketing

Discover how to leverage ChatGPT as a content marketing tool and some tips and tricks to stay on brand.

What is ChatGPT?

ChatGPT is an artificial intelligence (AI) chatbot that uses natural language processing to create humanlike conversational dialogue.

You can offer ChatGPT a prompt, for example, "Write me a blog post about utilizing ChatGPT for content marketing," and within seconds, it will produce its answer. You can then further refine the answer to match what you're looking for with another prompt, for example, "Great, now change the tone of voice to be more professional."

Use Cases for Content Marketers

With hundreds of plugins to expand the tool's capabilities, marketers have realized ChatGPT's potential to become a high-functioning assistant in almost every area of their work. Today, we will look specifically into utilizing ChatGPT for your content marketing efforts. Here are some examples of tasks that ChatGPT can complete to save you some time.

Create Blog Outlines & Drafts

You can utilize ChatGPT to create outlines or drafts for long-form content like blog posts. One thing to keep in mind is that the more detailed your prompt, the fewer revisions you'll likely have to make. You can always add another prompt to tailor ChatGPT's response further, but providing enough detail and guidelines in the original prompt will save you some of those revisions.

Example prompt: "Create a detailed outline on the topic "Training ChatGPT for Content Marketing." Add a high-performing title and include bullet points within each section to explain what content to include in these sections. Write the headings in H2 and use H3s and H4s wherever needed."

Once you've written your blog post draft, newsletter, social media copy, etc., you can run it through ChatGPT for proofreading. You can ask the tool to pinpoint errors and share edit suggestions based on your defined tone of voice.

Generate Copy

Don't have the time to generate good copy for your next email or social media post? Chat GPT can generate long or short-form content in seconds.

Example prompt: "Create an email for existing customers highlighting Boundify's podcast series, Demand Gen Studio. This podcast series covers various topics surrounding demand generation, marketing for B2B companies, Hubspot features, tips, tracks, and more. Listeners can subscribe and listen on our website. Maintain my brand voice, but keep the tone conversational and engaging."

Repurpose Content For Different Channels

Good content takes a lot of time and effort to produce. ChatGPT can help you repurpose that content to make it work harder for you and create unified brand messaging. You can easily prompt the tool to convert:

• a blog post into shorter copy for social media
• a podcast episode into a blog post or email
• generate a high-quality image in the specs provided

The possibilities really are endless.

How To Train ChatGPT

You can think of ChatGPT as an intern on their first day. Initially, they won't know exactly how to get the job done. However, with clear instructions and training, it will learn how to better get the job done. Here are a few tips and tricks to train ChatGPT to produce content that fits your needs and brand voice.

Inform ChatGPT About your Brand Guidelines

Help ChatGPT understand your brand as if it were an employee with detailed brand guidelines. This document should ideally include your vision, mission, values, personality characteristics, tone of voice, and visual elements. You can input these guidelines in the Custom Instructions feature to inform all your future responses based on the instructions.

You can also input some of the high-quality pieces of content or copy your team has produced for the tool to use as a basis for the content style and copy the prompts that will be produced.

Share Insights About Your Target Audience

ChatGPT can develop biases based on its training data and begin to produce responses that may not resonate with your target audience. You can fix this by providing the tool with more information on your target audience.

If you train the tool to know more about who it's writing for—their interests and the problem they are looking to solve—the tool can begin to tailor responses to your customers instead of generic answers. You can provide these insights in the Custom Instructions feature as well.

Use a Template For Your Prompts

Another tip is to create prompt templates for every use case. Whether you want to create a weekly newsletter, find ideas for social media, or make blog outlines. These templates can save you the struggle of writing detailed prompts from scratch every time while also bringing more consistency to the quality of the outputs you receive.

Advantages of ChatGPT

Here are a few major benefits of integrating ChatGPT into your marketing workflow:

Creativity, Quickly

One of the biggest wins ChatGPT gives marketers is saving time and efficiency in creative work. Whether you're planning a new campaign or writing some copy, you don't have to spend hours to come up with it. And if you're like me, creativity only comes easily in the morning. ChatGPT is available 24/7 to assist with the afternoon brain fog.

Cost-Effective

The free version of the tool works well in most cases. But if you want to level up and produce even better output, you can upgrade for just $20 a month.

Integration With Other Tools

You can also integrate ChatGPT with any tool using its API. Add it to your website chatbot or use it to collect and qualify leads from your website in minutes.

Limitations of ChatGPT

ChatGPT does have its pitfalls and might not be ideal for some use cases. Such as:

Contextual Understanding and Bias

ChatGPT cannot understand and retain information based on context. That means you must provide the same instructions whenever you want to prompt an output. The tool can also develop biases in the training data, inhibiting its outputs to be fully objective.

Technical Glitches

A somewhat common issue with ChatGPT is the frequent outages when the tool completely shuts down. These glitches can affect productivity and throw off your schedule.

No Knowledge of Brand Identity

Unlike humans, ChatGPT can't develop and maintain a strong knowledge of your brand. Therefore, whenever you want to generate any output, you must frequently share details of your brand identity and values.

So, in closing, ChatGPT has the potential to be a powerful tool in assisting content marketers in almost every area, but it takes some time and training to maximize its potential.

I hope this brief overview of training ChatGPT for Content Marketing helped show you the possibilities of streamlining your work and maximizing your productivity.

If you'd like further insights into utilizing AI in marketing, consider listening to our podcast - The Impact of Artificial Intelligence on Digital Advertising.